Fred and the Chocolate Factory

Yesterday I had a good day out with Mum – using my Christmas present from Mum & Dad which was 2 tickets to Cadbury World, the chocolate themed tourist attraction based at the Cadbury factory in Bournville.

I wasn’t sure what to expect as it is not a factory tour, but rather it is described by Cadbury World as a “visitor centre”, where visitors can “discover the history, the making and the magic of Cadbury confectionery through a variety of chocolatey zones”.

Designed to be fun, interactive, and informative, it very much made me think of Charlie and the Chocolate Factory. (Love that Roald Dahl book). I particularly enjoyed being able to have a go at tempering chocolate. The 4D chocolate adventure was interesting – I’ve never seen a film in 3D before, let alone one where the seats also move making it feel like you’re on a roller coaster or plane. The Cadbury Quest was also quite fun.

Another highlight was the advertising zone, where screens played videos of historic Cadbury adverts – we also caught a glimpse of the gorilla playing ‘In the Air Tonight’ (that advert was from 2007, didn’t realise it was that long ago); the Bournville Experience was all about the history of the site – how Cadbury was a pioneer in things which we take for granted in our jobs today.

Highly recommended.

We’ve got a load of chocolate to eat our way through now (it’s like Easter all over again).

I’ve put some photos from our day out below.

FH.

Fred Hart

Stock Controller and Radio Presenter/Producer

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