Jingles & Branding

Introducing 2 new jingle packages:

Fred On the Radio 2026
Saturday Morning with Fred 2026

  • Primary jingles / branding for my Saturday morning show (ie. they’re the jingles you’ll here immediately after the news & weather as Hour Openers.
  • Supporting jingles / branding for my Monday evening show (ie. you won’t hear them immediately after the news and weather as Hour Openers). However they will be the primary idents for the ‘Song for My Best Friend’ feature, and will still be prominent on air.

These jingle packages were developed through an iterative process combining AI-assisted composition, editorial listening, and traditional audio production. Rather than treating jingles as interchangeable assets, each ident has been shaped to behave like part of the programme’s musical landscape – informed by genre, sequencing, and real on-air use.

My suite of jingles now spans a wide range of styles, from 1940s Big Band and early broadcast-era radio, through to British and Scottish folk, traditional and contemporary Greek music, heritage rock and pop from the 1960s to the 1980s, and into modern adult contemporary and contemporary pop. This range reflects the breadth of the programmes themselves, particularly the contrast between Saturday Morning and Monday Evening output.

AI tools, including ChatGPT and Suno, were used as a creative starting point – enabling rapid exploration across eras and genres – but the raw output was rarely sufficient on its own. In most cases, material was refined through selection, editing, and full mixing and mastering in a DAW to ensure balance, coherence, and broadcast readiness. The process placed particular emphasis on controlling genre authenticity, proportion, and restraint – areas where AI often requires firm editorial guidance.

Each jingle in the gallery has its own development story. Some began as bespoke commissions for specific shows or themes, others evolved into core identifiers through repeated on-air use. Together, they form a working archive of how AI-assisted music can be shaped through listening, judgement, and production craft.

You can hear all the jingles and the story behind them and their creation, by clicking on the icons below: